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Mission Statement


The Heritage Broadcasting family focuses on delivering relevant content, fostering a connection between our communities in which we live and serve both inside and outside the borders of Northern Michigan.

We accomplish this through our guided principles that lead us to be pioneering, comprehensive and a passionate community organization.





A CBS affiliate, WWTV/WWUP-TV 9&10 News brings you 9 hours of local news every weekday plus 2 hours over the weekend.


We broadcast 24 hours a day, 7 days a week. Our digital signals, WWTV-DT / WWUP-DT, can be viewed on digital broadcast channels 9.1, 10.1, and 40.1.


The Michigan Association of Broadcasters (MAB) has released the results of their 2021 Broadcast Awards.


The following is the full list of awards 9&10 News received from the MAB for Commercial Television Market 3:



Station History


Channel 9

Television station WWTV, Channel 13, Cadillac – Traverse City went on the air 1 January 1954 under the ownership of the Spartan Corporation of Jackson MI. On 1 September 1958 we were purchased by The Fetzer Broadcasting Company of Kalamazoo MI. WWTV’s building burned to the ground on 24 January 1961. On 15 May 1962 we switched from Channel 13 to Channel 9. In 1979 we were purchased by Wilson Communications and in 1986 we were purchased by our current owners, Heritage Broadcasting Co of MI. WWTV’s primary affiliation is with the CBS Television Network.


WWTV’s tower is located at the highest point in Michigan’s Lower Peninsula at 1704 feet above sea level. On top of that we have an antenna and tower structure reaching 1290 feet, which makes it one of the tallest structures in the Great Lakes area. We transmit at 45 KW ERP.


WWTV transmits in color, stereo, and closed captioned.


Channel 10

Television Station WWUP-TV Channel 10, Sault Ste. Marie MI went on the air on 15 June 1962. It is a full time satellite of WWTV. The transmitter is located at Goetzville MI, about 30 miles southeast of Sault Ste. Marie MI. A microwave relay system carries programming from WWTV to Goetzville for retransmission. WWUP-TV transmits 316,000 watts visual and 31,600 watts aural. The combined height of the antenna and tower above ground is 1126 feet which is 1881 feet above sea level. WWUP-TV transmits in color, stereo, and closed captioned.



Mailing Address


9&10 News
1 Broadcast Way
Cadillac, MI 49601



Phone Numbers


Main Number

(231) 775-3478


Toll-Free Number

1-800-STAR-910 (7827-910)



Email Addresses


News Tips:
Have a news story you would like to share? Email


Closed Captioning:
For any questions or concerns about closed captioning, email


Promotion Department:
For information about promotions and sponsorships, email


Creative Services:
For information about our award winning video production services, email


Doppler 9&10 Weather Team:
Email the Doppler 9&10 Weather Team at


General Information:
Comments or questions about anything 9&10 News does, email


Michigan This Morning:
Email the Michigan This Morning Team at


To comment on programs that appear on 9&10, email For comments or questions regarding CBS News/Entertainment programming, please call 212-975-5005 or 212-975-3247. For CBS Sports-related questions, please call 212-975-5230. You can also email for comments or questions regarding CBS Programming.


News Director:
Comments or suggestions for our News Team? Send them to


Advertising Sales:
For information about advertising on 9&10 News, email


9&10 Sports Team:
Email the 9&10 Sports Team at


Website Sales:
If you would like information about advertising on or sponsoring a web page, send your requests to


Comments or suggestions about our website, email


1st and 10 Birthdays:
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