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Mission Statement

The Heritage Broadcasting family focuses on delivering relevant content, fostering a connection between our communities in which we live and serve both inside and outside the borders of Northern Michigan.

We accomplish this through our guided principles that lead us to be pioneering, comprehensive and a passionate community organization.



A CBS affiliate, WWTV/WWUP-TV 9&10 News brings you 9 hours of local news every weekday plus 2 hours over the weekend.

We broadcast 24 hours a day, 7 days a week. Our digital signals, WWTV-DT / WWUP-DT, can be viewed on digital broadcast channels 9.1, 10.1, and 40.1.

The Michigan Association of Broadcasters (MAB) has released the results of their 2021 Broadcast Awards.

The following is the full list of awards 9&10 News received from the MAB for Commercial Television Market 3:

Channel 9
Television station WWTV, Channel 13, Cadillac – Traverse City went on the air 1 January 1954 under the ownership of the Spartan Corporation of Jackson MI. On 1 September 1958 we were purchased by The Fetzer Broadcasting Company of Kalamazoo MI. WWTV’s building burned to the ground on 24 January 1961. On 15 May 1962 we switched from Channel 13 to Channel 9. In 1979 we were purchased by Wilson Communications and in 1986 we were purchased by our current owners, Heritage Broadcasting Co of MI. WWTV’s primary affiliation is with the CBS Television Network.

WWTV’s tower is located at the highest point in Michigan’s Lower Peninsula at 1704 feet above sea level. On top of that we have an antenna and tower structure reaching 1290 feet, which makes it one of the tallest structures in the Great Lakes area. We transmit at 45 KW ERP.

WWTV transmits in color, stereo, and closed captioned.

Channel 10
Television Station WWUP-TV Channel 10, Sault Ste. Marie MI went on the air on 15 June 1962. It is a full time satellite of WWTV. The transmitter is located at Goetzville MI, about 30 miles southeast of Sault Ste. Marie MI. A microwave relay system carries programming from WWTV to Goetzville for retransmission. WWUP-TV transmits 316,000 watts visual and 31,600 watts aural. The combined height of the antenna and tower above ground is 1126 feet which is 1881 feet above sea level. WWUP-TV transmits in color, stereo, and closed captioned.

9&10 News
1 Broadcast Way
Cadillac, MI 49601

Main Number

(231) 775-3478

Toll Free

1-800-STAR-910 (7827-910)

News Tips:
Have a news story you would like to share? Email news@9and10news.com

Community Calendar:
For Community Calendar questions and support, email communitycalendar@9and10news.com

Closed Captioning:
For any questions or concerns about closed captioning, email opsdir@9and10news.com?

Promotion Department:
For information about promotions and sponsorships, email promotion@9and10news.com?

Creative Services:
For information about our award winning video production services, email creative@9and10news.com?

Doppler 9&10 Weather Team:
E-mail the Doppler 9&10 Weather Team at weather@9and10news.com

General Information:
Comments or questions about anything 9&10 News does, email info@9and10news.com?

Michigan This Morning:
E-mail the Michigan This Morning Team at mtm@9and10news.com?

To comment on programs that appear on 9&10, email programming@9and10news.com. For comments or questions regarding CBS News/Entertainment programming, please call 212-975-5005 or 212-975-3247. For CBS Sports-related questions, please call 212-975-5230. You can also e-mail audsvcs@cbs.com for comments or questions regarding CBS Programming.

News Director:
Comments or suggestions for our News Team? Send them to newsdirector@9and10news.com?

Advertising Sales:
For information about advertising on 9&10 News, email sales@9and10news.com?

9&10 Sports Team:
E-mail the 9&10 Sports Team at sports@9and10news.com?

Website Sales:
If you would like information about advertising on www.9and10news.com or sponsoring a web page, send your requests to websales@9and10news.com?

Comments or suggestions about our website, email webmaster@9and10news.com?

1st and 10 Birthdays:
Email pictures for 1st and 10 Birthdays to birthdays@9and10news.com