The Cadillac Area Visitors Bureau was awarded a $48,000 United States Department of Agriculture Rural Development grant to promote ORV riding in the area.
The funding will go towards mapping, signage, improving and marketing the trails.
$52,000 in funds will come from the Visitors Bureau, bringing the total project up to $100,000.
The Visitors Bureau says Cadillac has 120 miles of ORV trails on 10 systems. That’s separate from the area’s snowmobile trails.
“Cadillac is a well-known destination in the winter for snowmobiling and downhill skiing and in the summer for recreation around our lakes, rivers and forests,” said Kathy Morin, executive director of the Cadillac Area Visitors Bureau. “However, our ORV trails not only are used year-round, they fill an important recreation need in the spring and fall that don’t rely on perfect weather conditions.”
Phase one of the plan includes research and planning.
Phase two will map and promote trails through branding, apps and community outreach.
Phase three is all about signage and information out on the trails.
Phase four will be the launch and promotion of the finished project. It’s projected to be finished by summer 2023.