Sober October: Are More People Consuming Non-Alcoholic Beverages?
We’re exploring Sober October on Foodie Friday.
More Americans are turning to non-alcoholic beverages to celebrate and have a good time.
There is data that shows that non-alcoholic beverage consumption has increased 10% from 2021.
The year 2021 saw its own surge of 28% compared to 2020.
Dallin Hatch, Head of Global Communications at Pattern joins us to discuss the outlook on future alcohol consumption trends.
More about the data analysis can be found here in a study the global ecommerce accelerator, Pattern.