Star Line Ferry Announces New Name, Logo Before Mackinac Island 2022 Opening

Ahead of Mackinac Island’s opening day on Thursday, Star Line Mackinac Island Hydro-Jet Ferry has announced that they are changing their brand name and logo.

Star Line says their new brand will be fully rolled out by the end of 2023, and during the transition, they will be referred to as Star Line Mackinac Island Ferry Company. They say the new name is “designed to place all brand assets currently owned under the Mackinac Island Ferry Company umbrella of brands.”

Currently, Star Line owns the Star Line Mackinac Island Hydro-Jet Ferry branded fleet of ferries, the former Arnold Line Ferry fleet and the Mackinac Marine Services (MMS) Shipyard.

“This collection of Mackinac Island Ferry companies has been a prominent group of legacy Michigan brands since 1878. From a business perspective, the strategic name change is a result of their accumulation under one company, allowing us to leverage a single brand name,” said Jerry Fetty, CEO of Mackinac Island Ferry Company. “The new name is easily recognizable to our customers and, while our name will change, we continue to be committed to providing the same great service, enjoyable rides and on time arrivals and departures that our guests have become accustomed to.”

For more information about Star Line Mackinac Island Ferry Company, click here.