Brewvine: Spring at Right Brain Brewery
Right Brain Brewery in Traverse City is always thinking up fresh ways to keep their customers coming back for more.
In this week’s Brewvine, Whitney Amann and photojournalist Jeremy Erickson take us to the brewery for a look at their latest pours, play and packaging.
“We’ll continue to keep making a lot of crazy beers. We’re pretty caught up,” said Russell Springsteen, owner of Right Brain Brewery. “I’ve got a really great brew crew who are really into it and they have a whole bunch of ideas of new beers to bring to tap here.”
The spring weather has the crew at Right Brain Brewery dreaming of summertime and refreshing, citrusy, summer flavors.
“We’ve made Mexican lager with salt and lime in it,” Springsteen said. “It’s pretty tasty. That’s been fun. We don’t do a lot of lagers because we sometimes don’t have time for it, but we scheduled it in for this summer, so that’s on tap.
“We also have Orange You Curious, which is a light wheat ale with orange peel and orange juice that we’ve had invested in squeezed in there. So that will be on tap next week.”
A few of Right Brain’s flagships will be getting a facelift in the coming months. Their Northern Hawk Owl and CEO Stout will keep their iconic taste, but will soon feature a hoppy new hawk and a brew boss with serious CEO swagger.
“We kind of got rid of the creepy scientist guy and brought it up with a new CEO. We thought, you know, women have driven this brand since the beginning. And so we thought a little shout out to the women CEOs out there,” Springsteen said. “We have Hawk Owl. We brought some white to it and put a little scarf on it, made it a little bit more wintery.”
On top of the new beer and new packaging, Right Brain is always finding new ways to entertain their guests. Throughout the week, they host “Trivia with a Twist,” pinball club and a fun way to race cars.
“On Tuesday nights, we have Hot Wheel car races,” Springsteen said. “Bring in your hot wheels and race down a nice, long track. People really enjoy bringing out their hot wheel collections. And this isn’t just for kids. These are adults bringing out their Hot Wheels cars, matchbox cars. It’s pretty fun.”