Early Registration Open for Cherry Roubaix Bike Race

Early registrations for the Cherry Roubaix Gran Fondo bike tour and race at Crystal Mountain Resort on June 4 have officially opened.

Cherry Roubaix is named after a famous professional bike race in northern France, and Gran Fondo is a common cycling term that stems from an Italian phrase meaning “big ride.”

A Gran Fondo is a timed event where riders will compete for coveted State Champion jerseys.

Officials say the race is in its 14th year, and features three courses: 30, 45 and 62-mile routes that begin and end at Crystal Mountain Resort.

The three courses take riders along scenic routes in Benzonia and Manistee Counties.

“There’s tremendous enthusiasm for the race this year,” said Cherry Roubaix Race Director, Bill Kennis. “The Cherry Roubaix is a popular event and brings riders from around Michigan and the Midwest. There’s a pent-up demand for riders to get back on the road and enjoy each other’s company amid great competition.”

Early registration gives riders a $10 discount, as registration increases to $55 on March 31. The fee includes rest breaks with Cherry Hut cherry pie, a lunch, live music and local craft beer.

The race is sanctioned by the Michigan Bike Racing Association (MBRA) and is the organization’s state championship of road cycling.

Additionally, the race is sponsored by Benzie Sunrise Rotary and is the biggest fundraiser for the organization.

Funds from the race help support a variety of Rotary student programs in the community.

For more information on the Cherry Roubaix Gran Fondo race, click here.