“Breweries vs Frostbite” is an event that collects new or gently used winter clothing to give to those in need.
The event takes place Wednesday, Feb. 2 at 5 p.m. at Lil’ Bo in Traverse City.
For this week’s Brewvine, Whitney Amann and photojournalist Jeremy Erickson tell us how three Michigan breweries are helping the community one beer at a time.
“It’s been three years now since we started this program statewide,” said Phil Davey, sales manager for Cheboygan Brewing Company. “In the events we’ve done here in Traverse City, we’ve donated multiple pounds of clothes to the Women’s Resource Center and the reaction we’re getting is great. It’s a real good feel good thing for us to do for our local communities.”
The recent weather is a chilling reminder of their mission: help keep the community warm.
The “Breweries vs Frostbite” event is a chance for people to donate new or gently used hats, gloves, jackets and boots to those in need.
“With these monosyllabic temperatures we’ve been having recently and every time you leave the house, you realize that there are other people that don’t have the luxury of wearing warm outerwear and so we thought we’d use our platform collectively as Michigan breweries to do something good with our platform and collect outerwear and donate it to local charities,” said Davey.
They don’t have a specific donation goal in mind, they just want their IPA’s to have an impact.
“We want to make sure that it is as impactful as or more impactful than the year prior,” said Joe Black, shepherd of suds for Blackrocks Brewery. “It’s grown every year and for us, we don’t necessarily have a goal other than that, we feel good walking away from the event that we’ve made some that made a difference.”
“It feels good for you to come in and donate hats and gloves but you also get to try some amazing Michigan beers in this case Cheboygan Brewing Company, Blackrocks, and Saugatuck,” said Davey.
Drinking great Michigan beer, for a great cause.
“Everybody here is super excited as well to be a part of this event and I can see this happening here for a long time because again, you know, neighborhood and community, everybody coming close together, even though we’re from breweries all across the state, I think that all of us being in the same place and just doing some good is great and doing it with a Lil’ Bo’s, we couldn’t be more excited about it,” said Black.