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‘Cherry T Ball Drop’ Event To Take Place On NYE

If you can’t make it to Times Square for New Year’s Eve, Traverse City has a ball drop of their one. The Festival Foundation in Traverse City is getting ready for their annual “Cherry T Ball Drop” event on Friday.

After having a virtual celebration last year, due to the pandemic, this year’s event will be in-person, at the corner of Front and Park Street.

“We welcome anyone who feels safe and healthy, to come and join us,” said Bailey Judson, Creative Director for the Festival Foundation. “We usually get a few thousand people. We’re hoping to raise a lot of money for Food Rescue.”

The event serves as a fundraiser, to help raise money for Food Rescue of Goodwill Northern Michigan.

“They use that money to fuel their trucks, be able to go around and do all the great work that they are doing in the community; we really invite people to share that $3 donation, or even more if you’d like,” said Judson.

Business owners in downtown Traverse City are excited to welcome back an in-person ball drop this year.

“It’s nice,” said Dan McGoran, Manager at Park Street Cafe. “It was nice when we got to see the parade, for the lighting parade for Christmas, and now we are having the even bigger turnout for the ball drop. It’s going to be nice to see that many people out, and we’re going to keep everybody warm with nice hot drinks.”

The Festival Foundation is asking people to take necessary precautions to prevent the spread of COVID-19.

“We want to do this event the safest way as possible, and we were watching and listening to all the regulations come down of what should be done and we did not take this decision lightly,” said Judson.

For more information on the event, click .