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The Fragrance Foundation President Talks Holiday Trends and Brand Diversity

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Fragrance is at the top of many holiday gift lists as shown by over 35% of all fragrance sales taking place between Black Friday and the end of the year.  With global sales topping out at $31 billion dollars you’re bound to know someone who would appreciate a new scent this season! president of The Fragrance Foundation, Linda Levy, gives viewers buying tips and industry trends including Universal Fragrances and their hashtag  #fragranceforwardtff, an  initiative to advance, increase and sustain measurable levels of diversity, equity and inclusion in the multi-billion-dollar fragrance industry

About Linda G. Levy

Linda G. Levy is the President of The Fragrance Foundation, the premier resource for industry expertise, innovation and education. United under the mission statement “to inspire the world to discover the artistry and passion of fragrance”, The Fragrance Foundation is devoted to nurturing talent, celebrating the creativity of perfumers, engaging consumers and expanding the industry as a leader in diversity, equity and inclusion. Prior to joining The Fragrance Foundation as President 4 years ago, Linda held a variety of executive leadership roles in the fragrance & beauty industry at Macy’s Inc, The Estée Lauder Companies, L’Oreal, Wella/Procter & Gamble, as well as consulting roles at Shiseido/BPI, Coty and more.

For more on The Fragrance Foundation,

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