Traverse City Marketing Students Make Career Strides In Business Class
Marketing Students at Traverse City Central High School are getting a head start on their careers.
Local businesses teamed up with the students to help them start their business from the ground up. Their business is called, “Twin Bay Coffee and Cocoa
“I tell my students, we all need to learn to love the product because this is what we’re selling,” said Mrs. Harvey, a teacher at Traverse City Central High. “They all have. They’ve jumped on board and they’ve done a great job.”
Every year, students in Mrs. Harvey’s “How to Start A Business Class have an opportunity to do just that.
”This class allows the students to learn how to talk to adults via text, email, in-person… it gives them confidence on learning how to sell something and just have that conversation with someone they might not be comfortable doing otherwise,” said Harvey.
This year, the class is partnering with Leelanau Coffee Roasting Company, Great Lakes Chocolate and Dessert Co. and M22.
“It’s been a ton of fun,” said Drew Humphrey, a student in the class. “We’ve gotten to do all different steps from raising money and capitol, to actually start our business, to figuring out what our product is going to be, how we’re going to sell it, where we’re going to get it from. It’s just been a lot going on and really getting to learn what actually goes into creating a business which has been a ton of fun and very interesting.”
The class also donates a percentage of sales to charity. This year, the students chose the Watershed Center Grand Traverse Bay. They said the class teaches them how to organize, multitask and how to face the challenges that come with starting a new business.
“I’ve been considering business, but it’s made me want to consider it even more now that I’ve taken this class because I’ve really enjoyed it, so it’s been really cool,” said Humphrey.
You can buy Twin Bay Coffee and Cocoa products through December 6th. We have a link to the company‘s website.