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Business in Focus: Short’s Brewing Company Partners with The Pink Fund for Breast Cancer Awareness Month


For the second year in a row, Short’s Brewing Co. is partnering with The Pink FundⓇ for Breast Cancer Awareness Month.

The Pink Fund is a national nonprofit that provides financial support on behalf of breast cancer patients to help meet basic needs, decrease stress levels, and allow patients in active treatment to focus on healing while they’re fighting for their lives. Their 90 day grant program makes payments directly to qualified patients creditors for housing, transportation, utilities and insurance.

Participation is easy.

Buy a Soft Parade, the brewery’s signature Fruit Ale, and upload a picture of your receipt to their campaign landing page during the month of October. Short’s will donate $1 per receipt from any Soft Parade purchased: pints, 6 packs, 16oz cans, or 12 packs—you name it.*

In addition, $1 from every Soft Parade sold at their Bellaire and Elk Rapids brewery locations will be donated to The Pink Fund. Short’s guarantees a minimum donation of $3,000, enough to sponsor one patient for 90 days.

To upload your receipts,

To learn more about The Pink Fund,

“©2021 Short’s Brewing Co. Short’s Brewing Co. reserves the right to cancel or change the promotion at any time. Sales accrue on the books of Short’s and an unrelated donation is made later. Short’s has the right to limit total donations made to $5,000.
The Pink Fund® is a registered trademark name and logo.”