“Project Feed the Kids” Hits 50,000 Free Meals for Kids

"50,000 is awesome. It’s overwhelming. It’s unreal." -Tiffany McQueer

A Traverse City restaurant is celebrating a major milestone in its effort to get meals to kids in need.

At the start of the pandemic, J&S Hamburg on South Airport Road launched what they call “Project Feed the Kids.” The restaurant owners wanted to help kids who didn’t have access to school lunches, and those who simply may just be in need.Js Feed The Kids 50k

Jason McQueer says, “We started it during COVID to help the kids not going to school. We had plenty of spare time being shut down. We did our first weekend doing 81 meals. Then we had a million phone calls saying is there any more?” What started with 80 free meals exploded – now they do 800 meals every week.

As of Friday, Project Feed the Kids is now at 50,000 meals. As they are every week, they’re bagged out in the cooler on the sidewalk outside the restaurant for anyone who needs one. Tiffany McQueer says, “50,000 is a big number. 50,000 is awesome. It’s overwhelming. It’s unreal. All of our kids help with Project Feed the Kids. Life goes full circle. We needed help when we were younger. And now our kids are packing meals for kids who need help. The community has been great.”

Js McqueerEven though J&S is in Traverse City, the McQueers will be branching out to their hometown of Kingsley. They say many families drive up from Kingsley for the meals, or the McQueers have often made deliveries. Now, they’ll be adding a cooler there – hopefully within the next few weeks. They’ve secured a site for the new location and say more details will be released soon.