Fifth Third Bank Giving $1053 To Newborns Born Monday

Today is May 3rd, or Five-Three.

So Fifth-Third Bank wants to make today even more special for some new parents.

All newborns delivered Monday at Munson hospitals will get $1,053 to open a new college savings account.

The 529 savings account is designed to help with future college costs.

Fifth-Third Bank hopes to see new parents saving for their kids’ future from the day they are born, so they’re giving 5-3 babies a head start.

“Hopefully they get that nice surprise, and they’re excited to get that surprise, and it gives them a little kickstart in their savings plans for their new baby,” said Autumn Gillow, Market Executive for Fifth-Third Bank in Northern Michigan. “And obviously it’s a baby in our community, and that’s the future of our community so we’re excited to contribute to it.”

So far, Fifth-Third Bank has seen six newborns in West Michigan, and one in Traverse City, with more expected before midnight.