Salvation Army Traverse City in Final Push for Christmas in July


The Coronavirus has kept bell ringers away for this year’s Salvation Army “Christmas in July”.

The Traverse City nonprofit moved to a “virtual” Christmas this year. Typically the Salvation Army raises $10,000 in one weekend. But by going to a virtual redSalvation Army Red Kettle kettle campaign this year, they extended it to a 10-day-long effort. Even so, they’re a little behind the pace.

Lt. Matthew Winters of the Salvation Army Traverse City says, “Normally we’d have this all done in one week, one weekend. What that would look like is we’d be out Friday-Saturday ringing the bells and get $10,000 in that weekend. We’re at $5600 right now of our $10,000 goal. So just over halfway and that goes through Friday the 31st. So we have a little way to push.”

Money raised stays in northern Michigan for programs like community meals and rental and utility assistance. To donate click here.


Categories: Coronavirus