Companies Come Together In Super Bowl Ads

Sunday night the Super Bowl lived up to its billing in the end, giving a fast paced finish.

Of course, not everyone tunes in for just the play in the field. Every year the commercials are a major draw and Monday we went to Ferris State University to see how people liked the mix of spots.

The key is to be likable and memorable because a great spot that doesn’t hammer home the brand, tends to miss the mark.

Many people overall liked the ads but noticed a new shift to more sentimental campaigns and cross promotion between brands, companies like Planters Peanuts and Tide teaming up with other companies to push their brands and be memorable.

“It’s like an ensemble of cartoon characters getting together on stage for the first time and some of the kids they likeD that, my college students,” says Clay Dedeaux, marketing and advertising professor at Ferris State University.

“I thought it was really interesting how they incorporated other brands to bring back Mr. Peanut,” says Rockford sophomore Mackenzie De La Garza.

“I liked the ones that had a message,” says Grand Rapids junior Nick Minard, “Not just trying to have a product shoved in your face like Axe used to be.”

“I was hoping for more funny ads,” says Will Roy, sophomore from Rockford, Illinois, “But I understand where it’s going in the industry, so it’s always got to be changing.”

Adweek named the Jeep commercial with Bill Murray and Punxsutawney Phil  as the best of this year’s bunch.