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Tech Tuesday: New Tools for Giving Tuesday

Facebook wants to help you give back to the causes you care about this holiday season.

One of the biggest days to help a worthy cause is Giving Tuesday.

In this week’s Tech Tuesday, we’re breaking down how Facebook is helping users give back this year.

Celebrated on the Tuesday following Thanksgiving, Giving Tuesday is an international day of charitable giving.

This year, Facebook says it’s going to match up to $7 million in donations to nonprofits in the U.S. made through fundraisers and the donate button on the social media platform.

To make sure it’s helping as many causes as possible, the social media giant says it will have a per-nonprofit and per-donor match cap.

But that’s not all Facebook has in store for Giving Tuesday, they’ve launched new fundraising tools to help users.

Facebook is launching fundraiser stickers in Facebook Stories for people to rally their friends behind a cause and raise awareness.

Facebook has also launched charity livestreaming tools for all Facebook Gaming Level Up creators and partnered creators. That means during a livestream, gaming creators can select a cause for viewers to support, set donation goals, add a donation progress bar, and even share donation alerts within a livestream video.

On Instagram, the company released a new Donate button which allows nonprofits with business accounts to easily raise money directly from their profiles.


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