Michigan Launches $3 Million Skilled Trades Campaign

The state of Michigan is making another push to encourage people to take a look at a career in the skilled trades.

A new ad campaign is hoping to address a growing talent shortage.

Brady Arnott is one of the students at the TBAISD Career Tech Center in Traverse City training as a machinist for a career in the skilled trades.

“I like working with my hands, so that for one peaked my interest, but also it’s a growing field. The demand is really high especially since a lot of the older machinist are starting to retire,” said Arnott.

Brady starts working for a local company Wednesday as he continues his classes at the Career Tech Center. He’ll likely have a full time job offer once he completes all his classes.

“It really opened my eyes as well as my parents and everybody I know to the opportunity that the Career Tech offers

The state of Michigan is making another push to encourage more people to take the career path Brady chose with their new $3 million Going Pro campaign.

“I think business and industry has made it really clear to the state that we have a lot of openings, and over the years there’s been that push for that four year degree pathway and so I think the push right now is to alert parents and let them know that there are great opportunities that exist for students in the trades,” said CTC Principal Patrick Lamb.

The campaign aims to help fill hundreds of thousands of skilled trade jobs state wide.

“There’s a lot of pride in the sense of someone who is building a home and there’s an end product and you can see what that product looks like. When you talk to our local dealerships in town there are great wages that allow students to make a great living,” said Lamb.