Pure Michigan Tourism Conference Continues at Grand Traverse Resort

Tourism industry experts are all in one place: meeting for day two of the Pure Michigan Governor’s Conference.

The tourism conference is being held at the Grand Traverse Resort in Acme, and it brings together nearly 1,000 leaders from around the state. The annual event combines includes a business expo, workshops, guest speakers, and networking opportunities.

Those in the hospitality and tourism industries say the conference is a way to address challenges and brainstorm solutions for keeping Michigan a top tourist destination.

Dan Schrock, AAA Sr. Vice President, says “How do we get more people to eat at the restaurant? How do we get more people to the hotels? What’s changing in the hotel industry that we need to know about that’s going to help us attract people? This is the best of the best here.”

AAA also hosted its Diamond Awards Banquet Wednesday, recognizing the highest rated hotels and restaurants in the state. In Northern Michigan, top honors go to the Grand Hotel on Mackinac Island, and Hotel Walloon on Walloon Lake.