A Northern Michigan company has been named one of the top boat dealers in North America for the seventh year in a row.
Spicer’s Boat City in Houghton Lake was once again named a Top 100 dealer by Boating Industry.
Dealers are awarded based on their business acumen, marketing, dedication to the industry and customer service.
The company says they are honored and looks forward to continuing to serving Northern Michigan.
“As a team we work really hard to keep improving for our customers and that’s a challenge because you’re always trying to find the next thing that we need to do for the customer, take care of them and get them back on the water as quick as possible,” General Manager Jessie Minto, said.
The Boating Industry Top 100 has recognized the top boat dealers in North America every year since 2005.
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