Business in Focus: Walraven’s Family-Owned Market

Whether its flowers, produce, meats or ice cream, if you’re heading through Cadillac or Harrison, Walraven’s Market is the place to be.

Owner Bill Walraven says this business has been owned by family since 1963 at its original location in Harrison.

Bill and his brother, Tim, bought the business in 1985 and expanded to a second location in Cadillac in 1989.

What sets the family-owned market apart is the service, he says.

“We’re big into homegrown produce and service,” Walraven says. “I think service is a strong point.”

It’s a seasonal business that typically opens in April and closes in November, and Bill says he likes doing both.

“It’s nice to close, but it’s always nice to open, see all the faces again,” he says. “You get to know a lot of people by name.”

Both locations have one big thing that makes each market different from the other: meat or ice cream.

The Cadillac West location on the corner of M-115 and 55 is known for its smoked meats like jerky, meat sticks and brats.

The Harrison location across from McDonalds and the Wilson State Park is known for its ice cream.

“We have lots of different flavors of hand-dipped ice cream, waffle cones and banana splits–everything that comes with the ice cream,” Walraven says.

And in spring, Walraven’s is the place to be, with lots of flowers, shrubs and trees to choose from.

“Lots of annual flowers, lots of perennials, hanging baskets and stuff,” Walraven says. “And we do it for a long time, like right now we still have quite a selection.”

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