Northern Michigan in Focus: Todd and Brad Reed Photography

If you’re a fan of photography, you’ve probably heard of from Ludington.

Their images have amazed thousand.

In this week’s Northern Michigan in Focus, Corey Adkins explains why they’re going a bit smaller.

“Wonderous West Shore was an opportunity for Brad and I to come home,” said Todd.

Father and son duo Todd and Brad Reed are at it again with their but this time they got a little help from a local bank.

“Brad and I self-publish all our books, but this is the first time we’ve actually got a sponsor.  West Shore Michigan Bank, which is our local bank in Ludington, and we’re just happy that they are able to do that and it enabled us to be able to do a really good, it’s a relatively small book,” explained Todd.

Small is the key word here. Some of their other books were, well, massive.

“As we say, our previous two books were 9 pound Michigan babies, the last book was one of the biggest coffee table books anybody has ever seen, in fact, I like to call it the dining room table book,” said Todd.

This book is only $25, but that doesn’t mean any quality was sacrificed.

“They range from shorelines to storms, which we just love to shoot, but we also have woodlands and wildlife in the countryside, and farms too. We’re trying to capture the essence of what the west Michigan is all about,” said Todd.

Brad added, “You got to be there when the light is awesome. Sometimes, you’re just lucky, but good photographers are like hunters and fishermen, you make your own luck. So we try to have a good game plan. Sometimes we would travel together, sometimes we would be apart.”

Like the photo that made the cover. Todd lives near the Ludington harbor. One day, he noticed the shot of a lifetime was forming in front of him.

“It was raining and the sun was out, which usually means rainbows, so I looked around the corner and look to the east and there’s this glorious rainbow. So now I’m running to get to the other side. Anyway, it was exhausting. A couple times I stopped and I thought I was going to die, then I thought I’m going to die if I don’t get this picture,” explained Todd.

They call that “chasing the light” and this book is full of beautiful moments that are simply pure Michigan.

“We want people to open this book and travel through it and literally travel through the Michigan coastline and experience visually the diversity and magnificence and change of pace of Michigan,” said Todd.