National Retail Federation: Americans Expected to Spend $23.1 Billion on Mother’s Day

It’s looking like Mother’s Day will be an expensive one for Americans this year.

According to a survey from the National Retail Federation, this year will have the second highest spending by Americans on Mother’s Day at $23.1 billion.

That’s just slightly below last year.

That spending includes more than $4.5 billion spent on jewelry, $2.6 billion on flowers, $1.5 billion on gift cards and just under $2 billion on spa days for mom.

So, where will most Americans be shopping for those gifts?

The NRL says 35 percent of people will head to the department store; just over 30 percent will use the internet; just under 30 percent will go to specialty stores like florists, jewelers or electronic stores; 23 percent plan to shop at local small businesses; 22 percent are looking for discount stores; and 10 percent say they’ll look for mom’s gift at specialty clothing stores.

For a look at the entire report, click here.