Experiencing Northern Michigan: A Night at the Michigan Association of Broadcasters Awards with Mane Content

Achievement is its own reward—still, recognition is nice, too. Last week, on March 7, a group of us representing the team of creatives I work with at Mane Content—a full service video production group and division of 9&10 News—drove to Downtown Lansing for the Michigan Association of Broadcasters Excellence Award Ceremony at the Lansing Center, where we celebrated winning MAB awards alongside our 9&10 News colleagues. The event was a celebration of last year’s best television and radio broadcasting throughout the state of Michigan, and it was so fun and humbling to experience the great work our news and creative contemporaries are producing around the corner from Northern Michigan’s News Leader.

MAB invited representatives from radio and television stations all across the state of Michigan for the evening ceremony celebrating the best of commercial and news broadcasting of 2017. Preceding the award ceremony was the Great Lakes Media Show, which hosted the Michigan Student Broadcast Awards earlier in the day and offered “innovation breaks” in the schedule featuring Michigan-based topic experts. Mane Content’s videographer, flier, and all-around adventurer Mark Goethel participated in a session explaining shooting video with drones (he’s a pro—just check out this incredible Sweetwater Lavender Farm video he shot plus this gorgeous “January Thaw” edition he made for Adventures in Northern Michigan)!

A reception brought together hundreds of Michigan’s best public and commercial television and radio broadcasters for mingling, drinks, hors d’oeuvres, and celebration. Michigan Business Network Founder and CEO Chris Holman hosted the award ceremony Wednesday evening, a beautiful starry night backdrop twinkling behind him on the stage. Nominated in a number of categories alongside other stations in Commercial Television Market 3, 9&10 News won 19 awards at the ceremony, including 2017 Station of the Year, an honor accepted by News Director Sean Mahon. “There is no secret formula for results like this,” he said, “but what we have here is a combination of talented staff and incredible viewers of Northern Michigan providing real stories, causes, and heart. It’s an undeniable and powerful pairing.”

Of those 19 awards, four were created by Mane Content, and 14 were awarded to 9&10 News’ best compilations and stories—including “Giving Back to Guatemala,” “A Journey of Passion: Crossing Lake Huron,” and “The Alan Lomax Legacy: The Roots of Northern Michigan”—exhibiting commitment to excellence in television broadcasting and passion for storytelling. “Teamwork and making the ultimate commitment to being ‘for’ Northern Michigan is how we get the best results as a station. I could not be more proud to have this team as a representation of 9&10 News and to have MAB recognize us for such an honor,” said Kevin Dunaway, Vice President/General Manager of 9&10 News.

Mane Content won Best Commercial for “Made in Michigan,” one of my favorite projects I’ve worked on since joining the Mane Content team last March. I love this spot because it showcases our team, our clients, and what we do best: make great videos. As Creative Coordinator/Copywriter at Mane Content, I was lucky enough to write and record the voiceover for this award-winning commercial, which Michael Dicken (videographer, animator, and my officemate) edited with footage shot by and featuring every person on our team, including Michael, Mark, our creative director Tessia Klix, and the videographers and editors across our Traverse City and Cadillac offices: Hans Schoonover, Danny Martinelli, and Matt Johnston. We all contributed to make this award-winning commercial for ourselves, and that collaboration shows in the finished product as something that makes each of us proud.

We’re proud of the “News Leader Locally Owned” promo Mane Content made last summer, which won an MAB Award for Best Marketing Materials & Promos. What I love about it is how beautifully it’s shot, how genuine the message is, and how the video features the dedicated 9&10 News and Doppler 9&10 Weather teams in meaningful places throughout the community surrounding our headquarters here in Cadillac, including at Cadillac Commons, the Cadillac Canal, Hermann’s European Café, the Cadillac Area Farmers Market, and the Heritage House, home of Heritage Broadcasting.

Mane Content also placed merit in the Marketing Materials & Promos category for the “Cold Turkey” promo Noah Jurik made and in the Commercial category for our “Mane Content Video Card,” a festive, funny, warm fuzzy ad we released last holiday season where Micheal (pictured to the left) dressed up to play a Santa who visits small businesses and leaves behind his Mane Content business card on empty plates of cookies. I got to write and voice the script, and I’m wearing the Santa gloves in a few parts of the video! We shot that spot at Serendipity in Downtown Cadillac thanks to the graciousness, willingness, and awesomeness of the chic shop’s owner, Michele Bosscher, who’s super creative and fun to work with. 

The joy, responsibility, and passion that storytellers at Heritage Broadcasting feel working for our Northern Michigan communities is why we do what we do. From the anchors, reporters, and photojournalists to the producers, editors, and directors—all of whom work together to make a million moving pieces flow together seamlessly, all for the common good: to deliver the best content to our viewers and readers every day. To my talented teammates at Mane Content, to our phenomenal colleagues at 9&10 News, and to all our award-winning broadcasting colleagues throughout Michigan: congratulations, everyone, and may our work continue to shine!

Categories: Experiencing Northern Michigan, the four

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