Copper Ridge Surgery Center in Traverse City Celebrates Ribbon Cutting, Rebranding

A ribbon cutting marked the start of a new era for a Northern Michigan medical facility.

Formerly known as the Northwest Michigan Surgery Center, the facility launched its new branding as the Copper Ridge Surgery Center.

Located off Copper Ridge Drive in Traverse City, Copper Ridge has been a staple in the Grand Traverse healthcare community for years.

However, they had trouble getting patients to remember their name correctly.

So the facility gave the people what they wanted, along with a promise: the name is the only thing changing.

“We certainly want the best for them. We just want patients, we’re a patient advocate based center. We want patients to come here and have their procedure safely,” said CEO LoAnn Vande Leest.

Along with the new name came a logo with four sections, symbolizing the relationship between physicians, facilities, staff, and patients.