Casinos embrace esports even as they work to understand it
ATLANTIC CITY, N.J.
ATLANTIC CITY, N.J. (AP) — Casinos in New Jersey, Nevada and elsewhere are embracing competitive videogame tournaments as a way to help their bottom lines. But the money is coming from renting hotel rooms to the young players and selling them food and drinks, not from turning them into gamblers.
The videogame tournaments are known as esports and are a growing industry worldwide.
As casinos enter the fray by hosting esports tournaments, many are finding the real upside for them is in the extra food and beverages and hotel room revenue as opposed to gambling revenue.
Kevin Ortzman oversees Caesars Entertainment’s three Atlantic City casinos. He says casinos are trying to learn how to better profit from videogame tournaments while making them appealing to players.
Industry reports say esports generated $500 million last year and soon could be a $1.5 billion industry.