Traverse City Welcoming New Head Of Tourism

Traverse City Tourism will soon welcome a familiar face to their team.

Trevor Tkach, Executive Director of the National Cherry Festival, will be their new President and CEO.

Tkach will head Traverse City Tourism starting in September.

He replaces Brad Vandommelen who stepped down in March.

Tkach has been the Executive Director for the National Cherry Festival since 2011.

As a Traverse City native, Tkach says he’s lucky to have this new opportunity.

"Now with the Traverse City Tourism hat on I’ll continue with that consistent message that tourism and excitement and fun that happens in Northern Michigan all year round so we are excited to take things a step further with Traverse City Tourism and continue," he said.

The National Cherry Festival is in the process of finding a new Executive Director.