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Traverse City Tourism Announces New President, CEO

A leadership change for two major Traverse City organizations.

Traverse City Tourism announced Trevor Tkatch will be its new president and CEO.

Tkatch has been the executive director of the National Cherry Festival since 2011.

Now he will head Traverse City Tourism and its sales and marketing mission.

Tkach replaces Brad Vandommelen, who stepped down from the post in March.

The National Cherry Festival has not announced a new executive director. 

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