National Cherry Festival Impacts Businesses in Traverse City

The National Cherry Festival came to a close Saturday after a busy week for all of Traverse City and many local businesses.

“We rely on this time of year and we are extremely busy and we are grateful to have the National Cherry Festival here right in our city,” said Amy Hopkins, assistant general manager of the West Bay Beach Resort.

The National Cherry Festival brings thousands of people from across Michigan and the world to Traverse City. That means many hotels sell out weeks in advance, including the West Bay Beach Resort.

“We have guests who come here from all over the world which is quite amazing,” Hopkins said. “Traverse City also has a great relationship with a lot of countries outside of the U.S., which is very helpful. So we’re seeing guests not only from out of the country, but a lot from out of state."

All of those visitors journey through the doors of downtown businesses, including Burritt’s Fresh Market. The extra customers are always a welcome sight.

“I’ve talked to customers from Japan this week, I’ve talked to customers from France, I’ve talked to customers from Southern California, Florida, Louisiana, New York City, Washington D.C. and then all over the state of Michigan as well," said Jake Kaberle, general manager.

As another year of celebrating cherries comes to a close, businesses are hoping Traverse City continues to be a vacation destination

"It’s my thought that a lot of people will come back at times throughout the year not just during the festival it will make an excuse to get back to Traverse City and continue to explore what we have to offer," Kaberle said.

Categories: National Cherry Festival