MTM On The Road: The Shrub Soda Company in Traverse City
The founders of popular Traverse City food truck and beverage bar The Little Fleet are back with ingenuity. Gary and Allison Jonas started utilizing shrub—an infusion of apple cider vinegar and fruit—when Goodwill’s Farm to Freezer program offered excess fresh, but not-so-pretty produce. If you visited The Little Fleet last summer, there’s a reasonable chance you’ve tried the shrub in a number of their craft cocktails. The vinegar and fruit mixture has recently taken off in bars all over the world, also sold a supplement to add to soda water. But centuries back, cultures have long consumed the concoction claiming health benefits as a healing elixir. Fast forward to 2015 the Jonas duo teamed up with Farm to Freezer and Northwoods Soda to produce the first ever shrub soda, The Shrub Soda Company. It’s a simple combination of organic apple cider vinegar, locally sourced fruits, a touch of sugar and fizzy water. No more, no less and pretty darn tasty. Join our On The Road crew as they tour the production of northern Michigan’s newest soda company!
The Shrub Soda Company is sold at the following downtown Traverse City locations: