Vasa Races Brings Booming Ski Sales

With Vasa in town, many local stores surrounding the fun event are seeing a boost in business.

The Don Orr Ski and Beach House in Traverse City saw skiers stop in to stock up on last minute supplies.

But it wasn’t just racers coming through the doors.

With the colder temperatures, items like hats, gloves, snowpants and face masks have been hot comodidties this weekend for those ventruing outside.

“Business has been brisk,” said owner Jeff Swanson. “Today’s been somewhat of a challenge due to the whiteout conditions, the inability for people to get around town, cold weather and snow, can’t beat it.”

The ski shop hopes to see the business pick up even more in coming days with the recent snowfall.