Cool Temps Are Leading to Hot Sales

While the unseasonably cool July has kept a lot of people from hitting the beach, those potential beach goers are turning towards shopping.

That’s why businesses in Frankfort and other beach towns aren’t minding the cooler temps.

It would make sense that the less than ideal weather would hurt business but the people visiting for the summer need to go somewhere.

But as with anything involving the weather, it is far from an exact science.

9&10’s Eric Lloyd was in Frankfort today and has more details.