TC Businesses Prepare for Cherry Festival

With the Fourth of July weekend just around the corner, many Northern Michigan businesses are excited about the incoming traffic.

Celebrations will be happening around the country, and there’ll certainly be no shortage here in Northern Michigan.

Not only do local businesses have the holiday to look forward to, but the Cherry Festival is also rapidly approaching in Traverse City.

For businesses like Sugar Kiss, their sales typically double around this time, and they even have to add more workers to the payroll.

Jesse Hiemstra, a Sugar Kiss employee, said, “It gets really, really busy in here, usually because everyone’s downtown at the time doing a bunch of different activities and it’s usually hot and people want to come cool off.”

Cherry Festival begins on July 5th and lasts through the 12th, and Sugar Kiss will have their popular flavors out for you to come in and try.

Categories: National Cherry Festival