Cyber Monday Boosts Online Sales

The designated shopping days help kick off the holiday shopping season.

Which is six days shorter this year due to the late Thanksgiving.

Black Friday touts mega deals while Small Business Saturday pushes shoppers to the mom and pops.

Cyber Monday was created to drive online sales for everybody.

Most of these small shops in downtown Traverse City have to have a web store to stay viable.

It expands the customer base and allows your return customers to do so with ease.

9&10 News' Eric Lloyd and photojournalist Jeremy Erickson touched base with some businesses feeling the online swell and have more details.