Turning Fall Colors Into Cash

It is less than a week into fall but the colors are already out across northern Michigan. The state hopes those colors will turn into green for Michigan businesses. Pure Michigan has been airing ads across the country promoting the state as a fall destination. Northern Michigan is also getting into the action with fall color tours. The Cadillac Area Visitor's Bureau hopes fall can help bridge the gap between the busy summer and winter travel seasons. The visitor's bureau recently partnered with Pure Michigan and will have have its own advertisements next year. 9 and 10's Kyle Mitchell and Photojournalist Joel Deaner have more on how northern Michigan is turning the fall colors into cash.