Klarity Announces Additional Features to its Analytical Dashboard - Northern Michigan's News Leader

Klarity Announces Additional Features to its Analytical Dashboard

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New York, NY / ACCESSWIRE / JULY 2, 2014 / Media Analytics Corporation (OTCQB: MEDA) (OTCBB: MEDA) is pleased to announce that Klarity, the most robust and comprehensive source of social intelligence, released today their multiple platform analytics feature. This addition to the Klarity Analytical Dashboard allows marketers to obtain a holistic view of their brand across multiple social platforms, providing deep insights into their social presence, understanding social performance on respective platforms, benchmarking where the brand stands out and highlight areas of marketing importance.

Understanding how a brand performs against various social platforms has traditionally consisted of manual analysis and sophisticated marketers spending hours collating information from multiple sources and analyzing the data. Social networks, understandably, provide insights into a brand’s performance on their own platform but do not offer the capabilities of allowing a brand to compare social effectiveness from one platform to another. This limitation prevents brand managers from getting the full “social” picture.

“By adding multiple platform (or cross‐platform) analytics to Klarity, we have been able to equip serious marketers with one more piece of the puzzle towards understanding social performance,” says Stephen Wong, CEO of Media Analytics Corporation.  “When Klarity was first developed, brands were looking for a tool that could compare metrics across multiple social platforms such as Facebook against Twitter against Sina Weibo. They wanted to know on which platform they were performing better (or worse) and wanted to have this information at their fingertips. Now, Klarity has incorporated this capability.” 

We know that social media “big data” has been dominating the decisions of smart marketers ‐ with conversations often centered on how can one sift through all the information and extract useful insights that can be adopted to create successful marketing strategies. With this new multiple platform analytics feature, Klarity has further empowered marketers and brought them closer to achieving this goal.

Klarity’s Multiple Platform Analytics enables marketers to benchmark brand performance across a variety of social networks

About Media Analytics Corporation

Media Analytics Corporation’s social media tools and solutions enable advertisers, publishers and agencies in the U.S. and U.K. markets to gather deep social intelligence, generate true engagement and simplify promotional management. The company’s current offering, Klarity, is the most comprehensive and robust social analytics dashboard available. Klarity provides detailed comparative metrics from the widest range of social platforms, and provides the added uniqueness for Western marketers to gain insights into the social behavior of Asian consumers.

http://www.media-analytics.us/

Safe Harbor Statement

This press release may contain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements in connection with our license of the Klarity analytical dashboard and the market for data driven marketing strategies. Readers are cautioned that these forward-looking statements are only predictions and may differ materially from actual future events or results due to a variety of factors, including, among other things, our ability to market the Klarity analytical dashboard and the demand for such product. The Company undertakes no obligation to update any forward-looking statements herein.

Contact

Investor Contact
Media Analytics Corporation
E-mail: ir@media-analytics.us
Toll-Free: (888) 620-9995

 

Source: Media Analytics Corporation

ReleaseID: 417429

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