Discover America Campaign Hopes to Boost International Tourism - Northern Michigan's News Leader

Discover America Campaign Hopes to Boost International Tourism

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A new international campaign is underway to bring more international visitors to Northern Michigan.

Discover America aims to do that by showing other countries the beauty our state has to offer. 

The Discover America crew spent the day in Sault Ste Marie filming commercials in different languages to be broadcast internationally. 

Linda Hoath, from the Central Visitor's Bureau says, "It goes so good with the Soo because we have international travelers already and now to be able to have information out about who we are and video the area...it's been fabulous."

Today they
welcomed a camera crew hoping to boost international tourism in the area.

They captured everything from the locks to boat tours


H
eiko Obermoeller, the German host for Discover America said, "For the first time the U.S. is promoting the states to other countries. I get to present the beauty of America to my folks back home."

The international hosts record commercials to air in other countries. Each says they have different things to focus on based on their country's culture. 

Obermoeller said, "Germans are interested in engineering so the Soo locks will be a big drawing it's a fascinating place you have to see once." 

Shannon Doe Ewing is the Canadian host, and says there are similarities she wants Canadians to see in Michigan. "I'm taking in all of this history and it is all absolutely related to each other so I think Canadians have so much to explore in Michigan." 

V
ic Leung, the Chinese host, says what struck him was how warm and inviting Michigander's are. " I believe the travelers will care about the local people and if they are friendly or not. If they are friendly is the most important decision," said Leung.



 
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