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SOURCE Feld Entertainment
REPREVE Brand to Support Summer Live Action Event with Onsite Activations to Promote Recycling and Eco-Awareness
ELLENTON, Fla., June 10, 2014 /PRNewswire/ -- This summer The Hulk won't be the only "green" goliath coming to your hometown. Today Feld Entertainment, the worldwide leader in live family events, and Unifi, Inc. (UFI: NYSE), the makers of REPREVE®, announced a super powered alliance in support of one of the most ambitious live event experiences in history – Marvel Universe LIVE! This agreement will bring REPREVE on board as a sponsor of the 85-city tour, which will debut in July in Tampa, FL before embarking on an extensive national rollout.
REPREVE, manufactured by North Carolina-based Unifi, is fiber made from recycled materials, including plastic bottles and other materials. REPREVE can be found in many brands including Haggar, Ford, Swiftwick, Patagonia, Quiksilver and The North Face. Through this sponsorship, the brand will engage audiences, educating them that they don't have to be a Super Hero to save the world; they can do it through recycling water bottles. Marvel Universe LIVE! will join the REPREVE brand's #TurnItGreen initiative designed to encourage recycling and promote its importance. REPREVE products, branding and messaging will be integrated into the tour through onsite materials, recycling bins and apparel worn by the cast and crew.
While visiting a Marvel Universe LIVE! performance, Marvel fans can learn more about REPREVE through messaging found around the recycling bins on the concourse. During the Marvel Universe LIVE! World Premiere event in New York, and a handful of other cities throughout the tour, the REPREVE brand will have onsite activations designed to educate, engage and encourage guests to #TurnItGreen.
"Marvel Universe LIVE! is a great platform to help spread the word about the power of recycling to our next generation," said Feld Entertainment Executive Vice President and Marvel Universe LIVE! Producer Juliette Feld. "We are excited to join the #TurnItGreen campaign with our biggest show to date in an effort to show our commitment to sustainability."
"In the U.S., less than 30 percent of plastic bottles are recycled, and many consumers have no idea what happens to those bottles," said Roger Berrier, president and COO of Unifi. "One of the goals of the REPREVE brand is to educate and create change through the #TurnItGreen initiative by turning spaces and places green and raising awareness around recycling. Once consumers understand that recycled bottles can be turned into cool products they use or wear every day, they will become more emotionally involved in recycling."
Marvel Universe LIVE! will captivate audiences with an authentic and original story that brings more than 25 Marvel characters together on one epic quest. The story is framed around the battle over the Cosmic Cube, the source of ultimate power and one of the most feared and coveted treasures in the Marvel Universe, that has been shattered into pieces by the mighty Thor in order to prevent it from falling into the wrong hands. With the pieces scattered across the globe, Thor's villainous brother, Loki, devises a scheme to clone its powers, inciting a threat that could not only decimate Earth but also obliterate the Universe.
For more information, visit the Marvel Universe LIVE! website (http://www.marveluniverselive.com) and stay current on the latest developments through social media, including:
About Feld Entertainment?
Feld Entertainment is the worldwide leader in producing and presenting live touring family entertainment experiences that lift the human spirit and create indelible memories, with 30 million people in attendance at its shows each year. Feld Entertainment's productions have appeared in more than 75 countries on six continents and include Ringling Bros. and Barnum & Bailey®, Monster Jam®, Monster Energy Supercross, Nuclear Cowboyz®, AMSOIL Arenacross, Marvel Universe LIVE!, Disney On Ice and Disney Live! More information about Feld Entertainment is available online at www.feldentertainment.com. More information on Marvel Universe LIVE! available at www.marveluniverselive.com.
About Marvel Entertainment, LLC?
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit www.marvel.com.
The REPREVE® brand of recycled fibers is made from recycled materials, including pre-consumer manufacturing waste and post-consumer plastic bottles. REPREVE can be found in many products, ranging from apparel to office furnishings, and even socks. It is also used in industrial, automotive and medical applications. REPREVE has been adopted by some of the world's leading brands and retailers, including Patagonia, The North Face, Haggar and Ford. REPREVE is a product offering of the U.S. based multi-national textile manufacturer, Unifi Inc. (NYSE: UFI). For more information about REPREVE, visit www.REPREVE.com; like us on Facebook and follow us on Twitter.
Unifi, Inc. is a multi-national manufacturing company that produces and sells textured and other processed yarns designed to meet customer specifications, and premier value-added ("PVA") yarns with enhanced performance characteristics. Unifi maintains one of the textile industry's most comprehensive polyester and nylon product offerings. Unifi enhances demand for its products, and helps others in creating a more effective textile industry supply chain, through the development and introduction of branded yarns that provide unique performance, comfort and aesthetic advantages. In addition to its flagship REPREVE® products – a family of eco-friendly yarns made from recycled materials – key Unifi brands include: SORBTEK®, REFLEXX®, AIO® – all-in-one performance yarns, SATURA®, AUGUSTA®, A.M.Y.®, MYNX® UV and MICROVISTA®. Unifi's yarns are readily found in the products of major brands in the apparel, hosiery, automotive, home furnishings, industrial and other end-use markets. For more information about Unifi, visit www.unifi.com; to learn more about REPREVE®, visit www.REPREVE.com.
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