Health Integrated's Reimagined Website Garners Awards From Multiple Health Care Marketing And Advertising Venues - Northern Michigan's News Leader

Health Integrated's Reimagined Website Garners Awards From Multiple Health Care Marketing And Advertising Venues

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SOURCE Health Integrated

Awards honor outstanding creative achievement and showcase innovative digital design

TAMPA, Fla., May 15, 2014 /PRNewswire/ -- Health Integrated, Inc., a recognized innovator in care management strategies with special expertise in managing vulnerable, fragile and at-risk individuals, has received silver awards from the Rochester Advertising Federation (RAF), the American Advertising Federation (AAF) and the HealthCare Marketing Report for its new website design.

Health Integrated, Inc.

"We are honored to be presented with these awards," said Shan Padda, chairman and chief executive officer of Health Integrated. "Providing health plans and their members with outstanding service is at the core of our value system. We are proud that our new website reflects our passion for making a positive difference in the health of those most in need. The new design allows us to better communicate our goals and share how we help health plans as we continue to innovate and find ways to deliver a more effective, patient-centric healthcare delivery model."

The RAF serves communications professionals in and around Rochester, N.Y., by connecting them to people, events and ideas within the community. Headquartered in Washington, D.C., the AAF is a national organization empowered by 50,000 advertising professionals in all facets of the industry and is considered to be the "unifying voice of advertising."

Begun 31 years ago, the Healthcare Advertising Awards are the oldest, largest and most widely respected healthcare advertising awards, and attract as many as nearly 4,000 entries. A national panel of judges grants awards to those entries that exemplify exceptional quality, creativity and message effectiveness.

"We chose to dramatically redesign our website in an effort to show how our products and services positively impact the lives of vulnerable, at-risk individuals and the health plans that serve them," said Tracy Korman, executive vice president of marketing strategies and customer solutions at Health Integrated. "Our improved web platform allows us to tell personal stories of change, and these awards help validate that we're innovating in the right direction, both creatively and constructively. It clearly demonstrates our passion for and commitment to integrated, patient-centric care."

Health Integrated received these honors, together with full-service, Rochester-based advertising agency Roberts Communications.

About Health Integrated

Health Integrated is leading the reform of our healthcare ecosystem by changing the behavior of its participants to protect our most vulnerable members.

Understanding and addressing the behavioral, social and medical needs of the individuals we serve permeates our DNA. Working with Medicare, Medicaid, Dual-Eligible and Commercial plan members nationwide, we bring to bear innovative care management strategies enabled by differentiated technologies to drive better health outcomes, higher member satisfaction, lower health care costs, greater health plan compliance and revenue optimization.

For more information, visit Follow us @HIntegrated.


Suzanne Dudzik Janczak

Director, Strategic Marketing

Health Integrated


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