Satellite Media Tours: PR for Television, Radio...and Beyond - Northern Michigan's News Leader

Satellite Media Tours: PR for Television, Radio...and Beyond

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SOURCE PR Newswire Association, LLC

NEW YORK, May 6, 2014 /PRNewswire/ -- Though the communications and media landscape is ever-evolving, one constant remains: the Satellite Media Tour (SMT). An SMT is a compelling-and efficient-way for brands and companies to tell their story directly to a variety of media outlets and platforms, and can also be leveraged to speak directly to your consumer base.

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MultiVu, PR Newswire's Creative and Professional Services Division, produces SMT's for a variety of clients and products annually. To help brands considering an SMT to reach their target audiences, MultiVu's Media Relations team put together a streamlined guide. From the first step of evaluating whether your message is right for television and identifying the audience you want to reach, to a quick guide on what to expect from-and how to maximize-an SMT, MultiVu's expert advice will have your team ready for the cameras in no time.

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PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content - from rich media to online video to multimedia - and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

4 Tips for Maximizing Your Satellite Media Tour

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