When Traditional Culture meets Innovative Mind - Northern Michigan's News Leader

When Traditional Culture meets Innovative Mind

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SOURCE Bright China Foundation

WASHINGTON, April 25, 2014 /PRNewswire/ -- For Sifan Tang and Ying Lu, it's thrilling to be awarded at the NFTE gala and exchange with the global young entrepreneurs in Washington D.C. on behalf of the Chinese young entrepreneurs, who have been trained in the BCF entrepreneurship education program. Some ambassadors, business elite, and stars will also attend the gala in Washington to encourage these outstanding entrepreneurs.

'Innovation' Makes the 'Tradition' Dynamic

The concept of environment protection, innovative design, fashionable figure, and rich connotation...the straw art piece is sincerely acclaimed by the customers in Ying Lu's store: 'What a transformation from waste to a wonder! The flowers, stem, leaves, seeds, and roots of cattail and other plants in the field can be turned into such lively artwork! That's the innovation of the traditional culture!'

Ying Lu, a girl from Changchun city, is managing a straw art store. The entrepreneur team is composed of her teacher, straw art master Dong, her senior schoolmate, and her. The teacher and the senior schoolmate provide the commodity and Lu focuses on management and marketing. Choosing the straw art as her startup project stemmed from her love of the Intangible Cultural Heritage with northeast China folk tradition.

After attending the competition, Lu has a lot of plans for the future: pursuing advanced studies and hoping to have a big factory to allow folks who can weave straws at hometown to work in her factory, and allow the city to inherit the traditional culture heritage.

Tradition Makes Innovation More Meaningful

Sifan Tang's U-card business alliance is a new mode to consolidate the discount resources of the businesses around the campus. For the big customer groups of students on the campus, the U-card provides discount as the sales mode while promote and advertise the businesses in the alliance for free. Where the big demand of the market and resources can't meet, Sifan Tang's U-card business alliance saw the opportunities and developed a meaningful business mode.

At present, Sifan Tang's startup team is composed of 4 people. They supported each other in the process of starting up. The team made some mistakes after the U-card project kicked off, and Sifan Tang took responsibility of the mistakes as he is in charge. But what is moving is that, although the bad outcome turned up, "my team didn't blame me but showed sufficient understanding, which enabled us to work together for the solutions in front of many difficulties and let our project grow healthily."

Now the U-card business alliance has considerable reputation on the campus, which helps them develop more business chances and development platform. Sifan Tang and his team are preparing a project called 'the 3rd party logistics jujube cake store,' which is to combine the store with the 3rd party logistics while the promotion project will be continued.

'With dreams comes the future'

It could be 'traditional and modern' innovation or 'traditional and innovative' tradition, if it can suit the modern market demand after consolidating and innovating the traditional and the modern, the customers will come to consume your service.

Mrs Beth Yu, Secretary General of Bright China Foundation, said, "Bright China Philanthropic Entrepreneurship Education' develops with the feature of how present youth pursue their dreams. We hope the program gives the youth the entrepreneurship spirit, the initiative that will guide and illuminate them to challenge themselves and persist in the striving for their future."

"Entrepreneurship education class taught us how to find a project and start it, which is the so-called teaching one to fish rather than giving him one. I think it's very necessary to learn these so that we can avoid the meanders on the way of starting up," said Sifan Tang. The entrepreneurship program of Bright China Foundation has held the philosophy of teaching one to fish rather than giving him one, and paid great attention to cultivating and inspiring the students to practice, spreading the entrepreneurship spirit to let them realize and hold on their dreams to build a real future.

"The meeting with the global youth in Washington is inspiring. I have the chance to see more youth who have the same passion and initiative for entrepreneurship, and how they did and thought. I believe it will be a great impact and help to me." Ying Lu also looks forward to the global award of entrepreneurial spirit.

Background information:

With the philosophy of 'teaching one to fish rather than giving him one,' Bright China Foundation (www.bcf.org.cn)  is committed to 'spreading entrepreneurship education and creating positive lives,' providing the vocational school students, inmates, and other underprivileged or the people in need with the chance of entrepreneurship education. BCF philanthropic entrepreneurship education program provides the alumni with participative courses through trained and certified entrepreneurship education teachers, holds Bight China Entrepreneurial Spirit Award (BESA), entrepreneurship education biz-camp and other activities to inspire alumni's awareness and spirit of entrepreneurship. It also provides the alumni with startups the microloans and tutor mentorship to support their startup.

Set up in 2012, Hong Kong Bright China Foundation works with Beijing Bright China Foundation to cooperate on the exchange, learning and visits of the youngsters between mainland and Hong Kong, and enhances the understanding of the youth on social responsibilities. It also acts as the fundraising platform to help Beijing BCF raise funds for the mainland project.

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