Konica Minolta Sensing Americas "How Color Affects Your Perception of Food" - Northern Michigan's News Leader

Konica Minolta Sensing Americas "How Color Affects Your Perception of Food"

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SOURCE Konica Minolta Sensing Americas, Inc.

RAMSEY, N.J., Feb. 25, 2014 /PRNewswire/ -- Konica Minolta Sensing Americas featured blog article:

How Color Affects Your Perception of Food

While many of us like to believe that we are not easily deceived, our sense of taste is often fooled by our sense of sight. This is because humans have certain expectations of how food should look. When a food's color is off or is different than what we expect, our brain tells us that it tastes different too. Long supported by scientific studies, we use visual cues from color to identify and judge the quality and taste of what we eat.

(Photo: http://photos.prnewswire.com/prnh/20140225/NY70813 )

Read the entire blog at: http://sensing.konicaminolta.us/2013/01/how-color-affects-your-perception-of-food/#sthash.ri55RJa4.dpuf

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About Konica Minolta Sensing Americas, Inc.

Konica Minolta Sensing Americas, Inc. (KMSA), a wholly owned subsidiary of Konica Minolta, Inc., is recognized as the international leader of industrial color and light measurement. The company is responsible for product lines that continuously revolutionize how visual perception is measured by the world.

Konica Minolta Sensing's Ramsey, New Jersey corporate headquarters is fully equipped with a state of the art service center, technical support center, and a focused sales force dedicated to both the North American and South American regions. When it comes to color and light measurement the world looks to Konica Minolta.

Darlene Giordano
Marketing Manager
Konica Minolta Sensing Americas, Inc.
+1-201-818-3526
dgiordano@se.konicaminolta.us 
http://sensing.konicaminolta.us

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