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CHICAGO, Feb. 18, 2014 /PRNewswire/ -- Operators and suppliers across Canada employ Technomic's Consumer Brand Metrics (CBM) tracking program to stay abreast of consumer sentiment and brand patronage. Data released in the fourth quarter signals improvement in some chains' performance that may have been boosted by brands' marketing efforts throughout the year.
"Technomic can identify where consumer satisfaction is positively influenced by operators' advertising efforts," says Darren Tristano, Executive Vice President at Technomic. "Taco Bell integrated a familiar retail product in its menu mix with Doritos Locos Tacos, which is now one of the products consumers cite among its most craveable, unique items. Consumer Brand Metrics demonstrates where consumer sentiment has been impacted and reveals best practices for restaurant operators."
Highlights from the fourth quarter uncover consumers' opinions on the performance of leading Canadian restaurant brands. Notable fourth-quarter changes on key attributes tracked include:
Technomic's Consumer Brand Metrics (CBM): Canadian Restaurants service provides the latest consumer insights on more than 40 leading Canadian restaurant chains. The tool tracks consumers' perceptions on 62 attributes related to their most recent visit to the concept. Chains can analyze their results by region, demographic group or designated market area.
The consumer feedback is based on ongoing data collection and compiled from a nationally representative sample. At the end of December 2013, the total sample included more than 38,000 consumer respondents, with most chains averaging approximately 800 respondents.
Technomic provides numerous online services to the foodservice industry. To learn more, please visit Technomic.com or contact one of the individuals listed below. For Technomic updates, please follow us on Twitter, LinkedIn or our blog.
Press inquiries: Darren Tristano (312) 506-3850 or firstname.lastname@example.org
Demonstrations of Consumer Brand Metrics for Canadian Restaurants: Patrick Noone (312) 506-3852 or email@example.com
Report inquiries: Colleen Rothman (312) 506-3841 or firstname.lastname@example.org
Technomic provides clients with the facts, insights and consulting support they need to enhance their business strategies, decisions and results. Its services include numerous publications and digital products, as well as proprietary studies and ongoing research on all aspects of the food industry.
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