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SOURCE Research and Markets
DUBLIN, Feb. 17, 2014 /PRNewswire/ --
Research and Markets
) has announced the addition of the
report to their offering.
Next Generation Mobile Protection Market Insight
From Handset Protection to Mobile Technology Support and Beyond
This report will discuss the need for bundled handset insurance, digital protection, and premium mobile technical support in the U.S. communications market and explore the forces driving the expansion of the traditional handset protection category to comprehensive mobile protection. It will outline the important benefits of next-generation mobile protection for consumers and for carriers, and will highlight how these services can ensure the seamless continuation of mobile subscribers' digital lives in the event of various disruption scenarios including but not limited to: device damage or theft, technical trouble, data loss or security/privacy threats.
Consumers need to protect, manage, optimize, and enhance their mobile device, data assets, and mobile experiences. Recognizing this opportunity, leading carriers are moving away from just providing phone insurance to providing a bundle of phone insurance, digital protection, and unlimited, premium technical support. This Frost & Sullivan insight will discuss the critical need for such services in the US mobile communications market and demonstrate the forces driving the expansion of the traditional handset protection category to comprehensive mobile protection. It will outline the important benefits of next-generation mobile protection for consumers and for carriers, and will highlight how these services can ensure the seamless continuation of mobile subscribers' digital lives in the event of various disruption scenarios, including but not limited to, device damage or theft, technical trouble, data loss or security/privacy threats.
Background of Mobile Protection
Traditional handset protection services, such as mobile phone insurance or handset protection, have been available for a long time. Mobile operators (carriers) started offering handset protection as a value-added service in the early 1990s. Over time, as wireless handsets became mainstream, consumer adoption of handset protection increased rapidly. With increased competition in the early 2000s, carriers realized the customer retention capabilities of handset protection and began marketing these services aggressively to their customer base. More recently, the proliferation of higher-priced smartphones, often prime targets for malfeasance such as theft or hacking, has led to a surge in the awareness and popularity of handset protection services.
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