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SOURCE UNIVERSE Clothing & Accessories
Online retailer to launch premium apparel for pool players this fall
ATLANTA, Sept. 10, 2013 /PRNewswire/ -- UNIVERSE Clothing & Accessories today announced that Johnny "The Scorpion" Archer has signed an endorsement agreement with the Atlanta-based company through 2014. Archer now represents the UNIVERSE professional line of apparel, which includes woven shirts, embellished tees and accessories designed to meet the style and performance needs of pool players at all levels. Archer recently made his debut wearing the UNIVERSE Pro Line on The Today Show in a segment featuring Brooke Shields.
UNIVERSE is leveraging Archer's expertise to shape the design and functionality of each garment in its Pro line, which he will wear exclusively during tournaments and events. Archer is also supporting the company's mission to elevate the game's profile as a serious spot and encouraging more people to play. The collection will be available for purchase online at universeclothing.com this fall.
"Most people don't realize the impact that clothing has on your game. The fit and comfort of UNIVERSE is completely different from anything on the market," Archer said. "It's the first time I've been involved in designing clothing, but I must confess-the shirt looks cool and it makes me feel like a million bucks when I'm wearing it."
A self-professed perfectionist, Archer has been a fan of UNIVERSE's apparel concept since meeting the company's CEO in 2007. "UNIVERSE is a young, innovative company with values that resonate with me," Archer said. "The products are made in the U.S. and UNIVERSE is clearly committed to being the best. That gives me confidence in what we can achieve together to promote the game I love."
"Johnny connects with fans everywhere not only because of his record as an extraordinary player, but also for his reputation as a consummate professional who's always calm under fire. This rare combination represents the core of the UNIVERSE brand," said Nick Bashizi, chief executive officer of UNIVERSE. "Johnny is joining our team during an exciting time and we look forward to partnering to take UNIVERSE and the game of pool to the next level."
UNIVERSE will also sell a line of premium tees inspired by the professional collection.
UNIVERSE Clothing & Accessories is the ultimate lifestyle brand for pool enthusiasts. The Atlanta-based company supplies America's best billiards players with the latest styles and innovations to help them perform at their best. Created "By pool players. For pool players," UNIVERSE is committed to advancing the sport on all levels - from leisure to the professional arena. UNIVERSE's premium apparel is designed and manufactured in the U.S.A. and will be sold exclusively online. For more information, visit www.universeclothing.com. Facebook: PoolUniverse; YouTube: UNIVERSE Clothing
L.A. Campbell for UNIVERSE Clothing
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