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'How to Use Search Engines, Social Networking & Online Reviews to Increase Occupancy' to Address Online Marketing Techniques and Dispel Widespread Industry Confusion
BALTIMORE, Sept. 10, 2013 /PRNewswire/ -- There's much confusion and difficulty knowing which online activities are wasteful and which drive more residents. Kevin Williams, President of SeniorMarketing.com, has been invited to present and provide clarity into various Internet marketing strategies at the 65th annual conference for the Health Care Association of Michigan and The Michigan Center For Assisted Living. The name of his presentation is How to Use Search Engines, Social Networking & Online Reviews to Increase Occupancy.
Williams will discuss the important elements of a successful search engine marketing program, how to implement an online review program, and cover 5 ways senior living communities can use social media to increase interactions with prospects and maximize lead generation.
The Health Care Association of Michigan (HCAM) is the premier professional association representing nursing and rehabilitation facilities. The Michigan Center For Assisted Living (MCAL) is a division of the association that serves assisted living homes. Together the HCAM and MCAL represent close to 400 facilities.
"I've been fortunate enough in my career to not only increase profits, but also see and study thousands of leads in the senior living and senior care industry. I've learned the emotional needs of this market on a deep level. I'm excited to share proven digital marketing strategies and clear the air of confusion surrounding these marketing channels." Williams will be sharing digital marketing strategies he's developed over the years. Topics include:
Search Engine Marketing: Attendees will know the fundamentals of a successful search engine marketing campaign, and the essential elements a website must have to convert prospects into leads and residents.
Online Review Program: Williams will cover the importance of building a proactive review program. Reviews can increase rank in the search engines, build credibility, and drive new residents.
Social Media Marketing: Attendee will discover 5 specific ways to use content to increase interactions with prospects and maximize lead generation.
The dates of the conference are September 15 – September 18. Williams will be speaking Sunday, September 15th at 3:00pm EST.
To learn more about the conference visit http://www.hcam.org
Baltimore-based SeniorMarketing.com is a direct response-marketing firm designed to increase income in three areas: 1) increasing occupancy; 2) increasing customer lifetime value; and 3) improving marketing efficiency.
Kevin M. Williams, President
5024 Campbell Blvd., Suite D
Baltimore, MD 21236
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