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SOURCE Reckitt Benckiser
LYSOL® Enlists Designer Cynthia Rowley to Launch LYSOL® Touch of Foam with Label Design Contest and First-Ever LYSOL® Mobile Hand Spa
PARSIPPANY, N.J., March 11, 2013 /PRNewswire/ -- When it comes to protection against germs, hand washing is one of the best ways to help prevent the spread of infection and illness, according to the Centers for Disease Control and Prevention (CDC). In fact, studies have shown that hand washing alone can prevent both gastrointestinal and respiratory infections by nearly 50 percent.
That's why LYSOL®, as part of its Mission for Health, developed its newest innovation in hand hygiene – the LYSOL® Touch of Foam hand soap. LYSOL® Touch of Foam offers 10 times more protection against germs than the leading national competitor while moisturizer-enriched micro-bubbles leave hands feeling soft and comfortable
"LYSOL® Touch of Foam is another step forward in our Mission for Health, because it eliminates having to choose between killing germs and having soft hands," said Marketing Director Gregory Chabidon. "When protection comes together with softness, families will want to wash their hands more often, and that will help keep them healthy and thriving."
As part of this hand soap product launch LYSOL® is proud to announce a partnership with renowned fashion designer and mom of two, Cynthia Rowley. For Rowley, hands are at the center of everything she does – from touching fabrics, to shaking hands with clients, or even just making dinner for her family. Each one of those instances is an opportunity to come in contact with germs, which could put Rowley, her loved ones and co-workers at risk of falling ill.
Inspired by the practical yet luxurious experience of the new LYSOL® hand soap, Rowley is inviting consumers to lend their own hands at design for the product's label through the LYSOL® Touch of Foam Design Contest. She has selected colors and patterns that speak to the product's duality: tough on germs, soft on hands. Contest participants may choose from a variety of design elements to create a personalized LYSOL® Touch of Foam label as their entry.
"I was thrilled when Lysol came to me and asked me to collaborate as their designer spokesperson, and to judge the design contest for the new Touch of Foam label," said Rowley. "To be able to add something beautiful to your everyday routine makes perfect sense - and with the layer of luxury that Touch of Foam brings, it doesn't get any better than that."
The deadline to enter is May 1, at which time Rowley will select her favorite design. The grand prize winner will receive an all-expenses-paid trip for two to New York City for September 2013 Fashion Week and a $5,000 shopping spree. Consumers may enter on Facebook.com/Lysol. The grand prize winner will also see his or her one-of-a-kind LYSOL® Touch of Foam label on store shelves this fall.
In addition, LYSOL® is hitting the road with the first-ever Touch of Foam Mobile Hand Spa, so consumers can experience the product's unique dual benefit of a luxurious foam texture and its germ-killing abilities. The eight-week tour runs through April and visits local malls, retailers and shopping districts across the southeast, east, and Midwest regions of the U.S. At each stop, consumers may explore the "spa on wheels" and be treated to a free hand massage following hand washing with LYSOL® Touch of Foam.
The hand wash is available in three scents: Creamy Vanilla Orchid, Rose & Cherry in Bloom, and Wild Berry Bliss. The LYSOL® Touch of Foam 8.5 oz. pump retails for $2.99-3.49, and the 25 oz. refill retails for $4.77-5.19. Exact price varies by retailer.
Visit www.Lysol.com or the LYSOL® Facebook page for more information about LYSOL® Touch of Foam and to enter the Label Design Contest.
About Reckitt Benckiser
Reckitt Benckiser (RB) is a global consumer goods leader in health, hygiene and home. With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 25 of companies listed on the London Stock Exchange. Since 2000 net revenues have doubled and the market cap has quadrupled. Today, it is the global No. 1 or No. 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global powerbrands including Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Lysol, Dettol, Clearasil, Veet, Harpic, Bang, Mortein, Finish, Vanish, Woolite, Calgon, Airwick, and French's, and they account for 70 percent of net revenue.
RB people are at the heart of the company's success. They have an intense drive for action and a desire to outperform wherever they focus, including in CSR where the company is reducing its carbon footprint by 20 percent by 2020 and has a global partnership with Save the Children.
The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs about 32,000 people worldwide.
For more information, visit www.rb.com
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