It is a day filled with love and packed restaurants.
Many area restaurants prepared for a busier than normal Thursday, as couples come in to celebrate Valentine's Day.
Most started to see their Valentine's Day reservations accumulate last week, and tonight, they expected their dinner rush to be steady.
North Peak Brewery has even been promoting a special menu that will run through Saturday night, so they are expecting a typical Valentine's Day sized crowd if not bigger, for the next couple days.
Stella's Restaurant in the Grand Traverse Commons also expected a big crowd, a good way to kick off the weekend.
Both restaurants said they are not too worried about the snowy road conditions, neither one had any cancellations.