Farming Community Reacts to Dodge Ram Super Bowl Ad - Northern Michigan's News Leader

Farming Community Reacts to Dodge Ram Super Bowl Ad

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Super Bowl commercial always draw attention but one advertisement struck a cord with the local farming community.

Dodge Ram aired a two minute tribute to the farmer. The ad featured the voice of radio legend Paul Harvey.

Employees of the Falmouth Co-op said they enjoyed the commercial. They appreciated the understated nature of the ad which only briefly references the product and say many people do not appreciate the role farmers play.

A 30 second spot during the Super Bowl averaged nearly $3.8 million this year.