Small Businesses Driving Traverse City Economy - Northern Michigan's News Leader

Small Businesses Driving Traverse City Economy

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When it comes to unemployment and real estate values, the Traverse City region is nearly back to pre-recession levels, well ahead of the rest of Michigan.

Experts and city officials point to the vast diversity of small businesses and eager entrepreneurs as the reason for the relatively quick bounce back.

The Traverse City Area Chamber of Commerce says not being tethered to one large business or industry like many towns means less of a roller coaster through tough times.

Now they hope to be a model for other cities as they look to grow in the future.

9&10's Eric Lloyd looked into the successful business model and has more details.